Intertextuality

Intertextuality

Intertextuality is the ability to make references between text and to have a deeper understanding of the idea being raised. It can refer to an transformation of a importance text or to a reader's referencing of one text in reading another. Intertextuality can be meaning in the form of conversation, architecture, sounds and physical activity.

Absolut Vodka is one of the most well-known vodkas in the world. When I look at these three ads, it using three different of images and there are bold and white texts of ‘ABSOLUT AMSTERDAM’, ‘ABSOLUT ETIQUETTE’ and ‘ABSOLUT BANGKOK'. It showing three different of places. When I look into the images, the ‘ABSOLUT BANGKOK’, i can see the river shape look like vodka bottle. The ‘ABSOLUT AMSTERDAM’ i can see the shape of  vodka bottle on the middle building and the ‘ABSOLUT ETIQUETTE’ i can see the formed shape of vodka bottle between two folks.

The message behind the ads is this Absolut Vodka is worldwide brand product, no matter in Bangkok or Armsterdam, pub and restaurant. It also show that this vodka can be drinkable in different social culture too. In these three ads the shape of bottle vodka were created without showing the picture of product. For example the ‘ABSOLUT AMSTERDAM’, on middle of building shape look like the bottle vodka.