Fairclough's Framework

Textual Analysis

The printed advertising above bring message that air pollution kill 60,000 people a year. The advertising is simple and straight forward to audience. Let's talk about the colour first, according to colour psychology studies, white colour background is the colour of reflective, awakening openness, growth and creativity. You can't hide behind it as it effect everything in its way. Beside that white colour is make the advertisement look fresh, safety, purity, and cleanliness. About the “NRDC logo”, is using green color, green is the color of nature, it symbolizes growth, harmony, freshness, fertility and environment. Green also is a healthy color, it was believed a healing for the eye. It is smart to put the a picture of gun pointing up into the sky and connecting with a smokestack that release dark smoke into air to give straight forward information to the audiences that dark smoke can polluted the air. The typography is capital letter 'AIR POLLUTION KILLS 60,000 PEOPLE A YEAR' and with '60,000' bold text is to give attention to raise the issue and awareness.

Discursive Practice

Its fall into the discourse of awareness. The billboard picture of gun pointing up into the sky and connecting with a tube that release dark smoke into air and with the text "AIR POLLUTION KILLS 60,000 PEOPLE A YEAR".  It is to give alert and attention to audience that release smoke can polluted the air and kill a lot of people and air pollution kills people like a gun.

Sociocultural Practice

Sociocultural is a framework that remind the responsibility of social in human learning.  It a pretty effective ad at getting people to read what it's all about. "NRDC.org's "Air Pollution Kills 60,000 People a Year" billboard ad is a pretty awesome ad placement, putting it below the smokestack and we should take the message and go green.  It's  creative ad that grabbing social attention while managing to raise the issue and awareness.

Othering

Have you witnessed unequal treatment of people around you? Who is being treated differently? Why do you think people treat this person or this group of people differently?

I have witnessed unequal treatment of people around me. He is my friend. He from East Malaysia, It is Sabah. He told me that West Malaysian doesn't likes peoples from East Malaysia, I shocked because i heard he said that. He told me that West Malaysian saying East Malaysian are uncivilized people, poor and they lives on tree and many more. I not so happy because West Malaysian looked down on them like this. In fact, East Malaysian is the richest state because they have plenty of natural resources which can bring wealth to their people but all the money had to go to West Malaysia because of the government's. He told me that when he came further studies and came to West Malaysia work, people from West Malaysian will treated differently from others, because of his slang in communication. They are different between East and the West. He can't understand them well and people from here too.

I told him that slowly and learn the slang here and they will started understand him well. He will slowly get accepted here. I'm so sad because peoples from West Malaysia treated them like foreigner, people from East Malaysian also Malaysian right? From my view, West Malaysia will never be well developed without the contribution and help from East Malaysia which is now listed the poorest state in Malaysia. It is so sad to hear these and we think it couldn't changed because an ideology have been plant on West Malaysia's people.

Intertextuality

Intertextuality

Intertextuality is the ability to make references between text and to have a deeper understanding of the idea being raised. It can refer to an transformation of a importance text or to a reader's referencing of one text in reading another. Intertextuality can be meaning in the form of conversation, architecture, sounds and physical activity.

Absolut Vodka is one of the most well-known vodkas in the world. When I look at these three ads, it using three different of images and there are bold and white texts of ‘ABSOLUT AMSTERDAM’, ‘ABSOLUT ETIQUETTE’ and ‘ABSOLUT BANGKOK'. It showing three different of places. When I look into the images, the ‘ABSOLUT BANGKOK’, i can see the river shape look like vodka bottle. The ‘ABSOLUT AMSTERDAM’ i can see the shape of  vodka bottle on the middle building and the ‘ABSOLUT ETIQUETTE’ i can see the formed shape of vodka bottle between two folks.

The message behind the ads is this Absolut Vodka is worldwide brand product, no matter in Bangkok or Armsterdam, pub and restaurant. It also show that this vodka can be drinkable in different social culture too. In these three ads the shape of bottle vodka were created without showing the picture of product. For example the ‘ABSOLUT AMSTERDAM’, on middle of building shape look like the bottle vodka.

Genre Analysis

The 1st infographic persuade readers to adopt a less adoptable pet because these pets are old, disable or not eye catching to the pet lover. Pet lovers usually buys pet like good breeds. perfectly healthy and fit, less responsibility for them. this is mainly persuading readers those who have the same problems, disable ones and rejected by the community. By adopting these pets, They will understand it together and they can feel it in this same conditions. They also can work together as a team. It also sell sympathies to other readers as well, but this is more suitable for the people who are physically or mentally disable by putting them together they will surely feel accepted.

Another 2nd infographic is mainly aiming to help peoples that are depression, stress, unstable emotions because scientific research shown that owning a pet do help reduce stress, stabilize emotional and increase physical health. Ideology of the 2nd infographic is that there are many words used by doctors like “oxytocin” and “hormones” to connect the readers by using professional research from the doctors and to persuade readers to adopt a pet to save the pet’s and their life. Readers are easily attracted to this because it has scientific proofs.

Ideology Of The Poster Message

  














  The poster above bring  the message ideology of the newspaper by Malcolm X and the picture of himself. Now a day, people get the news from social media such as Twitter, Facebook, Blogger, Tumblr and message from the phone . They can post any information they want such as pictures and their own opinion ideas on the social media news. It can be fake and wrong information news. 

  The news  from Newspaper can be trusted because it control by media. So the news from newspaper has strong effect and influence to the people. Recently, most people get the wrong and fake information because they didn't research the article carefully and they don't understand the article. They will spread a lot of wrong and fake information to other people. It will be oppressing  the people who get the wrong and fake information.